Matthew Ford is a systems thinker and insights leader specializing in UX research and product strategy. Currently, they lead global strategic research for the government transformation team at Amazon Web Services. Previously, Matthew served as Chief Customer Officer for the U.S. General Services Administration, where they drove customer-centric strategies and service design. They also consulted with Fortune 100 companies at Jump Associates and developed innovation services as an Independent Consultant with 500 Global. Matthew's expertise in design and user experience spans multiple industries, aiming to create impactful products and services.
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