Melissa Coleman

Compete and Incrementality Product Lead, APAC Go-to-Market

Melissa Coleman has extensive experience in digital marketing, having served as Digital Marketing Manager at Westpac Group from December 2013 to May 2015, where a digital strategy was established for the credit cards portfolio. Following that role, Melissa held multiple positions at Google from November 2020 to March 2025, including First Party Data Product Lead and Google Marketing Platform Product Lead for the APAC Go-To-Market team, all based in Sydney, New South Wales, Australia. Earlier experience includes roles at PHD as Digital Account Manager and Digital Investment Planning Director, where responsibilities included client engagement and digital strategy across various industries. Melissa holds a Bachelor of Communications in Advertising from the University of Western Sydney, earned between 2007 and 2009.

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Sydney, Australia

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