Michael Liauw is an accomplished professional with a strong background in business intelligence and online marketing. Michael's career includes roles at Shopee from August 2016 to December 2017, progressing from Associate to Assistant Manager in Online Marketing, where responsibilities included developing digital performance marketing strategies and optimizing online channels for key business objectives. Michael's expertise further expanded at Google, starting in July 2022 as the Country Lead for Mobile Apps Promotion, managing a substantial annual portfolio for large customers across various industries in Southeast Asia. Prior experience also includes a Research Analyst position at Clearstate, where extensive research contributed to significant project success, and a Marketing Communications Analyst role at Leeden National Oxygen Ltd, supporting a major industry event. Michael holds an Honours (Merit) degree from the National University of Singapore.
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