Michael Wicks possesses extensive experience in the digital advertising and retail sectors, having held various leadership roles at Google from 2006 to 2021. As UK Head of Search and Retail Advertising Strategy, Wicks significantly contributed to the growth of retail companies by enhancing their online market share. Previous roles include Industry Manager for Retail, where Wicks assisted online retailers in exploring new growth opportunities, and Senior Industry Analyst, providing analytical insights to airlines and car hire firms. Additionally, Wicks served as a Senior Financial Analyst, focusing on critical metrics for advertising sales growth. Prior to Google, Wicks began a professional career as an Analyst at Deloitte Consulting, aiding clients in CRM system implementation. Wicks holds a degree from King's College London.
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