Michele Rocha

Michele Rocha possesses extensive experience in research and strategic insights, with key roles in prominent companies across various sectors. As a Research Manager at Ipsos ASI and later at CTV, Michele focused on areas such as audience understanding and program decision analysis. At Rogers Communications, Michele excelled as a Senior Manager in Strategic Consumer Insights, addressing marketing strategy and consumer segmentation. Michele's tenure at TD involved senior management in Business Intelligence and digital strategy, applying data and design thinking to solve complex problems. Currently, as the Strategic Insights Lead at Google, Michele continues to leverage data to inform business decisions. Additionally, Michele has owned a business and contributed expertise in competitive intelligence and benchmarking to support digital strategies.