Michiel Koopman has extensive experience in media planning and commercial trading, having held various roles in prominent organizations. At MEC, Michiel served as a Senior AV Media Planner focused on optimizing TV, radio, and online video campaigns. Subsequently, at Dentsu Aegis Network, Michiel took on several positions including Trading Manager AV and TV stack leader, overseeing negotiations and developing new business models. Michiel’s tenure at Google included leadership roles in trading and commercialization across Northern Europe, with significant responsibilities in negotiating major media deals. Currently, Michiel is the founder of Het Spieghel Instituut, providing training and consultancy services. Michiel's military background as an Army Reserve Officer and Infantry Soldier, coupled with education from Harvard University and a Bachelor's degree in Commercial Economics, further underscores a diverse and accomplished career.
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