Mike S.

Mike S. is a veteran analytics professional currently serving as a Measurement Lead at Google, where they oversee the North American measurement strategy and develop performance metrics across various marketing channels. Prior to this role, Mike was the Director of NAM Marketing Measurement & Data Strategy at Mastercard, managing strategic measurement frameworks and fostering relationships across teams. With extensive experience on both agency and client sides, Mike has worked with notable brands such as AXA Equitable and Volvo Cars of North America. They hold a Master's degree in Business Analytics from Quinnipiac University and a Bachelor's degree in Business Administration/Marketing from Marist College.