Minjae Choi has extensive experience in e-commerce and app growth management, beginning with a role at Procter & Gamble as an E-commerce Sales Account Manager from September 2018 to September 2019, where responsibilities included managing Downy eBusiness sales and contributing to multi-brand commercial innovation. Following this, Minjae Choi worked at Google from September 2019 to August 2024, holding various positions including Senior Apps (Gaming) Growth Manager, focusing on client growth in the EMEA gaming market, and Apps (Non-Gaming) Growth Manager, driving growth for non-gaming apps in South Korea. Additionally, Minjae Choi contributed as the EMEA Regional Product Lead for the go-to-market strategy of a new app bidding product. Prior to Google, Minjae Choi co-founded and served as CEO of NIQUE KOREA from September 2014 to February 2018, a startup specializing in graphic t-shirts through direct-to-consumer sales and distribution channels. Minjae Choi holds a Bachelor of Business Administration from Yonsei University, obtained in 2018.
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