Molly Needelman is a highly experienced professional with a focus on user experience research and design strategy. Currently serving as the Staff User Experience Researcher & Strategist at Google, Molly co-founded and leads YouTube's GenAI Lab, where research centers on the value of GenAI for Creators, Viewers, and Advertisers. Prior roles include Senior User Experience Researcher & Strategist at Google, where Molly contributed to the Visioning Team at YouTube, identifying human-centered opportunities across various product areas. Additional experience includes serving as Marketing & Communications Officer at Planned Parenthood of the St. Louis Region and Southwest Missouri, and working as a Visual Designer at Kendeo. Academic credentials include a Master of Arts in Design Leadership from The Maryland Institute College of Art, a Master of Business Administration from The Johns Hopkins University - Carey Business School, and a Bachelor of Fine Arts in Visual Communications from Washington University in St. Louis.
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