Nico Poveromo is currently the Head of Data Analytics & Measurement for Latin America at Google, where they focus on enhancing data-driven strategies for the region. Previously, they held roles such as Manager at Deloitte México, leading marketing mix analysis for Walmart and consulting on projects for major brands like Coca Cola and Telefónica. Nico also gained experience in trade marketing at Lancôme and worked as a Treasury Analyst at Merrill Lynch in New York. They earned a BA in International Business Administration from Northeastern University between 2006 and 2008.
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