Nida Zada is a seasoned UX Product Strategist at Google AI & Research, focusing on society-based UX, product exploration, and emerging technologies. They previously served as Head of Consumer User Experience at PayPal and held various leadership roles in UX at companies such as Plaxo, Amazon.com, Yahoo!, Qplay, and Comcast. Nida co-founded the Google Design Collective and continues to lead a team dedicated to innovation and inclusion at Google Research. They believe in the importance of inspiration, empathy, and the human experience as foundational elements of the creative process.
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