Nofar Boidek

Nofar Boidek has extensive experience in digital marketing and programmatic growth, with a career spanning multiple roles and prestigious companies. At Universal McCann Digital from 2017 to 2020, Nofar served as a Digital Media Expert, managing marketing strategies for global clients such as Tnuva, IKEA, and Soda Stream, while fostering strong client relationships. Nofar then transitioned to 888holdings as a Retention Marketing Manager from 2020 to 2022, leading data-driven strategies for player retention in the UK gaming market. Following this, Nofar worked at Outbrain as a Programmatic Growth Manager from 2022 to 2023, focusing on insights and messaging alignment for marketing campaigns. Currently, Nofar is an Analytical Consultant at Google since February 2025. Additionally, Nofar held the position of Head of Mobile Marketing at UM Digital in Tel Aviv from 2018 to 2020, overseeing mobile marketing strategies and cultivating relationships with mobile platforms. Nofar's educational background includes dual Bachelor's degrees in Business Administration and Management and Economics from Tel Aviv University, completed between 2014 and 2017.