Paddy Rochford is an experienced professional in data analytics and management with a strong background in digital marketing. Starting a career at Forward3D as a Junior PPC Analyst and advancing to the role of Senior Analyst, Paddy then joined Google where a series of roles culminated in the position of Product Strategy & Analytics Lead for Shopping Ads in the UK Retail sector. Additional positions held at Google included Analytical Consultant and Retail Sales Manager, among others. Previous experience includes a role as Sales Team Lead at Sound Decisions Ltd and a consultancy at Fluency.io. Paddy holds a BA (Hons) in History from Trinity College Dublin, an MSc in Business Management from UCD Michael Smurfit Graduate Business School, and completed a Data Science Course at General Assembly in 2020.
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