Panesh Makwana

Panesh Makwana has a diverse background in digital marketing and advertising, beginning with early roles as an Email Production Executive at Interactive Prospect Targetting and a Web Designer in freelance work. After gaining experience at Media Initiatives Group Ltd as a Campaign Manager and progressing to various roles including Senior Trafficker and Traffic Manager at Media Initiatives Group, Panesh transitioned to Google. Notable positions at Google included Platforms Sales Manager and Agency Programmatic Lead, focusing on customer adoption of marketing platforms to optimize performance and insights. Panesh also served as Deal Lead at Google, strengthening partnerships through tailored commercial agreements. An educational foundation in Information Systems was established at Brunel University of London, where a BSc was earned.