Patrick Kool is the Data and Measurement Lead for Northern Europe at Google, a position held since 2021. Prior to this, Patrick served as a Senior Product Owner for Data Driven Marketing at EnBW Energie Baden-Württemberg AG from 2020 to 2021. Earlier in their career, Patrick was the Head of Marketing Automation at trivago in 2017-2018 and held various roles in product development and marketing within the tech industry.
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