Paula Amor has a background in communications and journalism, having obtained a degree from Universidade Federal da Bahia between 2008 and 2012. During academic years, Paula held the position of Diretora de Comunicação at Produtora Júnior, where contributions were made from March 2008 to March 2010. Following graduation, professional experience includes serving as a Social Media Analyst at DMI Interactive Advertising Agency from August 2011 to June 2012 and interning at Google from July 2012 to December 2012, where responsibilities included account strategy for small and medium-sized businesses on the YouTube platform.
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