Paulo Melchiori is a seasoned professional with extensive experience in user experience and design leadership. Currently serving as Sr. UX Director at Google, Paulo previously held prominent positions such as Design Director for Alexa Experience at Amazon and Sr. Product Design Manager at Oculus VR. Additionally, Paulo has excelled in senior creative roles at R/GA, where responsibilities included both SVP and VP Executive Creative Director, as well as serving as SVP, Creative Director at Publicis Modem. Educational qualifications include a Master of Business Administration (MBA) in Marketing from ESPM Escola Superior de Propaganda e Marketing and a major in Industrial and Product Design from FAAP - Fundação Armando Alvares Penteado.