Peter Gilks has extensive experience in data analytics and insights across various sectors, including government, finance, and technology. Beginning with a role as Assistant Statistician within the UK Civil Service, Peter transitioned to Barclays, where significant contributions were made in customer experience initiatives and product development. Following positions at Slalom Consulting focused on data visualization and analytics, Peter advanced to director-level roles at Spotify, specializing in product insights and user research, before joining Google as Director of UX Research for Ads on Search and Google Experiences. Academic qualifications include an MSc in Applied Statistics from the University of Oxford and a BSc in Statistics with First Class Honours from UCL.
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