Peter Hoffmann

Senior Industry Head of Agency & Partner at Google

Peter Hoffmann has extensive experience in the media and advertising industry, holding significant leadership roles across various prominent companies. At Axel Springer SE, Peter served as Anzeigenleiter for the AUTO BILD Gruppe from 2003 to 2006 and later as Sales & Marketing Director (BtB) between 2008 and 2013, overseeing sales operations for leading publications. Peter contributed to Google's initiatives from 2013 to 2019 as Head of Agency and Industry Leader, focusing on high-profile digital media solutions, and continued with Google as Senior Industry Head of Agency and Partner from October 2021 onwards. Peter's recent activities include serving as Head of YouTube Sales DE at YouTube from 2020 to 2021 and participating as a jury member for the GWA Effie Germany in 2023, 2024, and 2025. Prior experience also includes directing planning at OMD Germany and working at Carat as Unit Director.

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Hamburg, Germany

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