Prashant Mistry

Prashant Mistry is a seasoned professional in social media analysis and digital marketing with extensive experience spanning over a decade. Prashant began a career as a Social Media Consultant while freelancing before progressing to roles such as Social Media Executive at Sports New Media and Digital Marketing Executive at London 2012. Prashant held various positions at Way To Blue, including Social Media Analyst and Social Media Analytics & Insights Manager, and contributed as a Senior Social Media Research & Insight Analyst at We Are Social. Prashant further developed expertise as Analytics Director at AMV BBDO and Social Insights Lead at Samsung Electronics. Currently, Prashant serves as the Social Intelligence Lead for EMEA at Google, leveraging comprehensive insights to drive social strategies. Prashant holds a BSc (Hons) from the University of Hertfordshire.