Prisca Lam is a strategic and modern marketing leader with over 20 years of experience in software, Internet, and social media. Currently serving as the Director of Ads Marketing for Google in the Greater China Region, Prisca spearheads initiatives to enhance Google's advertising solutions in a rapidly evolving market. Previously, they held various roles at Microsoft, LinkedIn, and Twilio Inc., demonstrating expertise in demand generation, product marketing, and digital marketing across international markets. Prisca is passionate about leveraging AI and data-driven insights to transform marketing strategies and foster substantial business growth. They are known for their exceptional communication and leadership skills, adeptly building productive partnerships with key stakeholders.
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