Rachael Powell possesses extensive experience in insights, strategy, and consultancy within the FMCG, liquor, and digital media sectors. At The Nielsen Company, Rachael served as Associate Director, where leadership in consultancy and innovation facilitated the development of strategic research plans and commercially viable solutions for major clients. Rachael previously held a pivotal role at Procter & Gamble, establishing the Insights division to enhance shopper-centric strategies. As Global Head of Insights at Jurlique, Rachael shaped customer-driven initiatives that spurred revenue and market growth. Contributions to the IAB Australia Measurement Council reflect Rachael's commitment to advancing digital media measurement methodologies. Rachael holds a Mini MBA in Marketing from Melbourne Business School and dual degrees in Commerce and Science from the University of New South Wales.
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