Rachel Nihiser

Rachel Nihiser is currently the Search Ads 360 Lead at Google, bringing extensive experience as a Search Specialist with a proven track record in achieving positive digital performance across various industries. They have honed skills in SA360, Google Ads, data analytics, media sales, and customer relations throughout their career. Previously, Rachel held roles such as Paid Search Manager at Wpromote and Senior Search Analyst at Spark Foundry, among others. They earned a Bachelor of Science in Marketing from The University of Tennessee at Chattanooga. Rachel is also a committed ally of diversity, equity, and inclusion initiatives.