Raye Askin is a strategic product marketing leader with over a decade of experience in digital marketing, global go-to-market strategy, developer platforms, and AI-driven measurement solutions. Currently, Raye oversees the global measurement strategy for Google’s multi-billion dollar App Ads business, shaping the product roadmap and collaborating with cross-functional teams. Raye has previously held positions as an SEO Analyst & Account Strategist at SEM, Account Manager at Adphorus, and Senior Technical Account Manager EMEA at adjust.com, as well as contributing to Google Analytics as a Product Manager. Raye earned a Bachelor's degree in Business Administration and Management from Boğaziçi University and participated in the Erasmus Programme at Erasmus University Rotterdam.
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