Rich Astley

Rich Astley currently serves as the Director of LCS EMEA Data & Measurement at Google, a position held since January 2026, responsible for leading the EMEA team in Data, Measurement, Privacy, and Media Effectiveness. Prior to this role, Rich held the position of Chief Product Officer at choreograph and GroupM, where leadership focused on optimizing cross-channel marketing strategies. Rich's extensive experience includes serving as Global Chief Product Officer at Finecast, Chief Product Officer for Addressable TV at GroupM, and Managing Director for Videology's UK operations. Rich began a career trajectory at MEC, where various roles included Managing Partner of Digital Trading and Senior Partner, leading key digital initiatives and audience targeting practices. Rich holds a BSc in Political Science & International Studies from the University of Birmingham.