River Karaba currently serves as the President of Friends of Rice Creek, a 501(c)3 Non-Profit organization dedicated to conservation efforts in partnership with various stakeholders including the Calhoun County Conservation District and the Michigan Department of Natural Resources. Additionally, River has been a Senior Account Executive at Google since January 2019, having previously held roles at Mindshare, where responsibilities included leading the Global Marketing Science team for Facebook's media business, managing key accounts, and developing data analytics solutions. River’s early career includes positions as a Digital Media Analyst at OMD USA and as an Assistant Analyst at Omnicom Group. River holds a degree in Advertising and Promotion from Western Michigan University.
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