Rob Babus

Rob Babus has extensive experience in analytics and research, with a career spanning various roles at notable companies. At Google, Rob currently serves as an Analytical Lead, following positions as Measurement & Analytics Director and Manager at Allison+Partners, where Rob led analytics for a top global conglomerate. Previous roles include Senior Analyst at Digitas North America and Analyst at OMD USA, focusing on digital advertising campaign optimizations. Early career experience includes research and data integrity analysis at GfK, Innovatix, and S&P Capital IQ, complemented by legal and finance internships. Rob holds a Bachelor's degree in Political Science from Colgate University and a Master's in Quantitative Management from Duke University.