Samantha McLaughlin

Samantha McLaughlin (LaFata) possesses a diverse background in digital strategy, account management, and client services, with experience spanning from data entry to strategic leadership in major agencies such as Google and OMD USA. Initial experience at KPBS as a Data Entry Student Assistant provided foundational skills in database management and office operations. As a Peer Advisor at the Undergraduate Business Advising Center, Samantha demonstrated leadership and mentoring abilities, contributing to community initiatives and publications. Subsequent roles included Publicity and Promotions Representative at Allied Integrated Marketing and various positions at OMD USA, culminating in Associate Director of Digital, where strategic oversight and campaign execution were key responsibilities. At Google, Samantha advanced to Senior Account Executive, focusing on e-commerce and client relations, showcasing expertise in digital marketing and account strategy. Samantha holds a degree from San Diego State University with a commendable GPA of 3.57.