Sami Qasem

Sami Qasem possesses extensive experience in broadcast journalism and content production across various prominent companies. Notably, Qasem served as a Producer for BBC, where responsibilities included managing audio-visual services and producing award-winning content for diverse programs. Subsequently, Qasem played a pivotal role at TikTok as Head of Business Development for Europe, focusing on scaling TikTok LIVE's growth and engagement through strategic partnerships and innovative content initiatives. Additional roles include significant positions at Huawei as Global Head of Content, Apple in various senior content production management roles, and Google as Risk Operations Lead for Google Play. Qasem's educational background includes degrees in Graphic Design and Photography, as well as Journalism from the University of the Arts London.