Sandra Garcia is the founder of Encounter Your Potential, a consulting firm specializing in marketing, branding, and diversity, equity, and inclusion strategies since November 2012. Notable clients include Google, JPMorgan Chase, and HSBC Bank Toronto. In addition to this role, Sandra serves as a Grow With Google Coach, providing digital skills training to Black and Latino small businesses, and as a Program Manager Consultant for the Equity Innovation Lab at the New York Urban League, focusing on diversity initiatives. Previous experience includes positions in marketing and digital strategy at organizations such as Cisco, Clear Channel Outdoor, and CNN Business. Sandra holds a degree in Psychology from Dickinson College and furthered education opportunities at The Tuck School of Business and Universidad de Málaga.
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