Sarah Mummah directs UX Research for Search and O&O Ads at Google, driving initiatives that enhance user experience and generate significant business outcomes. Sarah previously served as an Innovation Strategist at IDEO, leading design research for Fortune 500 companies. Sarah is a former faculty member at Stanford University's d.school, where they taught design thinking and user research. Additionally, Sarah founded Vegethon at Stanford School of Medicine, which received international recognition for improving vegetable consumption among adults. Holding multiple degrees from Stanford and Cambridge, including a Ph.D. in Behavioral Science, Sarah emphasizes the importance of human-centered insights in innovation.
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