Sasha VanHoven

Sasha VanHoven is a seasoned content and social strategy professional with extensive experience in leading user experience (UX) initiatives, content design, and brand marketing. Beginning a career as a cofounder of an online literary journal, Sasha progressed to significant roles at The Wirecutter and The New York Times, where expertise in social media management, content strategy, and audience development was demonstrated. Notably, Sasha built and led the first content design team at 1Password before transitioning to Google, overseeing content design for AI-driven projects in Search and Ads, while also focusing on regulatory compliance in the Privacy Sandbox. A Bachelor of Arts in Literature from Purchase College, SUNY, underpins a strong foundation in effective communication and user engagement.