Serena Li is an experienced professional in the field of consumer insights and customer experience, currently serving as the Customer Experience Research Lead at Google since October 2025. Prior to this role, Serena held the position of Director of Consumer Insights at Strava from August 2022 to April 2025. Serena also contributed significantly as the Head of Insights at Babbel from May 2016 to August 2022, demonstrating a strong background in research and analysis across renowned companies.
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