Simona De Rosa is an experienced UX researcher and design consultant with a robust background in user experience and design research. Key roles include serving as Staff UX Researcher & Manager at YouTube, where foundational research contributed to the launch of YouTube Shorts, and as UX Research Lead at Google, focusing on strategic and exploratory research in Knowledge & Information. Previous experience includes significant positions at Twitter, where research informed features like Verified Accounts and TweetDeck, as well as project leadership at PG Design & Brand Consulting. Academic credentials include multiple degrees in design from Politecnico di Milano and Tongji University, augmented by a visiting lecturer role at Poli.design. Simona's innovative approaches to design research have consistently shaped product development and user engagement across various organizations.