Siva Gorantla is an accomplished professional with extensive experience in advertising technology and software engineering. At Google, from August 2013 to January 2024, Siva served as the Team Lead for GenAI consumer experiences in Retail Ads, focusing on creating interactive consumer experiences to enhance product research. Previously at Google, Siva held the position of TLM (L7) and Engineering Lead for Search Ads Creatives, where leadership contributed to the development of AI-powered products that generated significant revenue growth. Early career experiences include roles as a Research Scientist I at Adchemy, specializing in algorithmic ad generation, and various research positions at the University of Illinois Urbana-Champaign, where Siva conducted advanced research in Communication systems and Machine Learning. Siva holds a Ph.D in Electrical Engineering and a Master's degree in Applied Statistics from the University of Illinois Urbana-Champaign.
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