Sofi Reyes is a Senior UX Researcher at Google, specializing in optimizing processes at the intersection of user and business needs. With a solid foundation in UX research, relationship management, and business strategy, Sofi's experience includes roles at BlackRock and LinkedIn, where they engaged in leadership initiatives. Sofi is currently pursuing an M.A. in Psychology at NYU, alongside studies in UX/UI Research and Design and Cognitive and Social Psychology. In their free time, they enjoy running, cooking, and listening to music.
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