Sofia De la Mora is an accomplished sales strategy and management professional with extensive experience across multiple industries. Currently serving as the Global Change Management Lead at Google, Sofia focuses on bridging global strategy with regional sales teams to ensure effective adoption of Google Cloud’s initiatives. Previous roles include Sales Strategy Manager and Senior Sales Strategy Manager at Samsara and Conekta, respectively, where Sofia developed strategic initiatives to drive revenue growth and improved sales productivity. Additional experience includes asset management at Aztec, finance coordination at CBRE México, and tax consultancy at Chevez Ruiz Zamarripa. Sofia holds a Master's degree in Management of Real Estate and Construction Companies from Instituto Tecnológico Autónomo de México and has been actively involved in community initiatives such as Women at Samsara and LGBTQ+ Pride at Samsara.
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