Soy K.

Soy K. is the Head of North America for Music & Podcasts Content Strategy at YouTube and a current MBA candidate at the Yale School of Management. They have held key positions at leading companies including Spotify, where they served as Global Programming & Partnerships Lead, and Columbia Records, where they directed digital marketing and broke numerous artists into mainstream success. Additionally, Soy contributed to K-Pop marketing strategies at CJ ENM and was involved in international business development at H1GHR Music Records. With a strong background in public speaking and writing, they actively foster connections within the music and creative communities.