Sparsh Goel is a Principal Analytical Lead specializing in Data, Measurement, and Analytics at Google UK, with over 10 years of experience in marketing science and promotional optimization. Previously, Sparsh held roles at Tesco Bengaluru as a Senior Product Analyst, where they guided teams in e-CRM campaign strategies and developed models measuring promotional effectiveness. They also served as a Data Scientist at Swiggy and as an Insights Specialist at Google, before transitioning to their current role as a Senior Analytical Consultant. Sparsh’s educational background includes a Bachelor's degree in Mechanical Engineering from JSS Academy of Technical Education in Noida.
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