Tom Gustafsson is an experienced digital strategist and analyst with a diverse background in marketing and data analysis. Currently serving as a Senior Insights Analyst (consultant) at Google since September 2025, Gustafsson has held notable positions including Nordic Experimentation & Insights Analyst at Vattenfall, Senior Digital Analyst at Nonblank, and Head of Analytics at Esatto. With expertise developed through roles with prominent clients such as Michelin, Nikon, Ford, Electrolux, and Scania Trucks, Gustafsson also has a solid foundation in strategic planning and digital strategy, established during tenure as a freelancer and through education at institutions like Hyper Island and Stockholm University.
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