Trang Doan is the Founder and Managing Director of Narrative Architects, a firm specializing in high-impact UX research for mid-sized B2B SaaS companies, which they are set to launch in May 2025. Previously, Trang served as a Research Lead at HubSpot, where they influenced corporate growth through strategic research initiatives and cross-departmental collaboration. With extensive experience in UX research at companies like Google and Booking.com, Trang has directed multi-phase projects and cultivated a culture of knowledge-sharing. Their educational background includes two Master of Arts degrees in Media and Business from Erasmus University Rotterdam.
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