Tyler Kettle is the Head of UX Research for gUP at Google, where they lead a team dedicated to enhancing user engagement with Google Customer Support and managing Global Trusted Tester programs for Google Gemini. Previously, Tyler established Google Localization's UX Research organization, growing the team to 13 full-time employees and 14 contractors while advocating for international user needs. With over 17 years of experience in market research across various industries, Tyler has held significant roles at IBM, Johnson & Johnson, and Burke, Inc. They hold an MBA in Marketing from the University of Wisconsin and a Bachelor of Business Administration from Texas Christian University.
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