Virginia Falcon is currently the Head of Analytics for Google, where they lead a team focused on optimizing digital media spend across various industries. With a decade of experience in understanding complex consumer journeys to drive sales, Virginia has previously held roles at Retail Solutions Inc. and Atos Consulting, contributing to the development of strategic practices in analytics and customer success. They serve as a Board Trustee for World Child Cancer and have pursued education in production engineering and logistics from Universidad Simón Bolívar and MIT. Fluent in Spanish, English, and French, Virginia enjoys collaborating with diverse teams, having lived and worked in five countries.
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