Vivek B. has extensive experience in software engineering and technical leadership, currently serving as a Tech Lead/Manager and Senior Staff Software Engineer at Google from October 2020 to March 2025, where responsibilities include media effectiveness measurement and leading privacy-safe ad measurement efforts. Prior roles at Google involved leading projects related to marketing mix modeling and correlational brand measurement. Previous positions include Research Engineer at Language Weaver, Software Developer at Sprinklr, Senior Developer at UserRules.com, and Software Developer Consultant at Fundspire. Vivek B. holds a BTech degree in ICT from Dhirubhai Ambani Institute of Information and Communication Technology, completed in January 2008.
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