Wayne Cummins

Wayne Cummins is an experienced marketing professional with a diverse background in various sectors, including law, blockchain, and technology. Wayne's career commenced at Martina Ryan & Co Solicitors, where social media marketing strategies were developed to promote legal services. Subsequently, Wayne held the role of Marketing Manager at BTL Group (interbit), overseeing end-to-end marketing processes for blockchain solutions, including digital campaigns and analytical reporting. In roles at Google, Wayne progressed to become the UK & Ireland Public Sector Marketing Lead after participating in a selective mentoring program focusing on Google's offerings. Additional experience at Salesforce highlighted skills in marketing operations, campaign management, and analytics, supporting strategic demand generation efforts across the UK and EMEA regions. Wayne holds a Bachelor's Degree in Business, Economics, and Sociology from Trinity College, Dublin.