Weiwei Liu-Schröder is a seasoned professional in web analytics, ad technologies, and digital marketing. They served as the Data & Measurement Lead at Google from 2018 to 2022, empowering advertisers in Benelux, and have held various roles including Sales Engineer and Technical Industry Manager. Weiwei currently chairs the Data & Technology task force at VIA Nederland and previously led a study group at the University of Bonn, focusing on China's economic growth. They hold multiple master's degrees in Business Administration and Comparative Literature, with studies conducted at institutions such as Universität zu Köln and Ecole de Management de Lyon.
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