Yan Liu possesses a robust background in user experience research, particularly within prominent technology companies. Beginning as a UX Researcher at LeEco US, Yan transitioned to roles at Google, where focus areas included the Google Home App and later as a Senior UX Researcher concentrating on YouTube Ads. Following a stint at Twitter as a User Experience Researcher focused on large advertisers, Yan undertook a position at Facebook to drive ads growth among long-tail advertisers. In addition to industry experience, Yan has contributed to academia as an Adjunct Professor at the Academy of Art University, specializing in social science and research methodologies. Yan holds a Ph.D. in Education & Human Ecology with a concentration in Consumer Sciences from The Ohio State University.
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