Yash Rasania is an experienced professional in the field of digital analytics and technology, with a strong background in both user experience and business intelligence. Yash began a career as a Technical Analyst Intern at The Plumtree Group, focusing on improving web design through UX deliverables. Subsequent roles include positions at Rise Interactive, where Yash developed IT strategies, led teams in analytics, and provided client solutions, as well as a tenure at Cars.com, managing digital analytics and implementing Adobe tracking. Yash's leadership abilities were further demonstrated at Google through roles as Measurement Lead, Principal Solutions Architect, and Senior Ad Solutions Architect. Prior experiences include consulting for I-GO Car Sharing and CME Group, emphasizing data analysis and process automation. Yash holds a Bachelor's Degree in Computer Engineering from Sardar Patel Institute of Technology and a Master's Degree in Management Information Systems from the University of Illinois at Chicago.
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