Yasha Wallin

Yasha Wallin is an accomplished editor and creative director with extensive experience in editorial roles across various industries. Notable positions include serving as Editor for Zalando SE and as Managing Editor and Content Lead for H&M Group, where Yasha launched innovative content strategies for sustainable living. As Editorial and Creative Director and Founder of The Usual, Yasha transformed a collectible publication into a successful creative agency. Additionally, Yasha contributed as Creativity Editor for GOOD Worldwide, LLC, collaborating with influential figures in the arts. Current endeavors at Google include managing content marketing programs focused on sustainability. Yasha Wallin holds a Bachelor of Arts in Design and Applied Arts from San Francisco State University.