YENA YOON

Head of Ads & Consumer Apps marketing

Yena Yoon has a diverse background in marketing and strategy consulting, with experience at notable companies. Beginning a career at L'Oréal from July 2006 to April 2009, Yena Yoon progressed through roles from Jr. Product Manager to Senior Product Manager, focusing on brand management and marketing strategies for hair products. In 2013, Yena Yoon joined Booz & Company as an Associate, leading various strategy consulting projects. From August 2014 to December 2019, Yena Yoon held multiple leadership positions at Google, including Google Play Marketing Manager and Head of Platform & Ecosystem Marketing, overseeing marketing strategies for apps, games, and hardware. Yena Yoon holds a Bachelor’s degree in Business Administration from Korea University, an MBA from INSEAD, and participated in a Global Scholarship program at the University of North Carolina at Chapel Hill.

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